Hey Reader,

Today we talk about the importance of audio vs video, I share some actionable questions to improve your stories, and a short note on one of my favorite Netflix shows.

This Week's Frame

Key Takeaway: Don't underestimate the power of good audio. A good mic might be a better investment than a new camera or lens.

I know we are always looking for new shiny gear that gets our craft to the next level.

Cameras, drones, anamorphic lenses, tube lights...

But are they really doing that much for our videos? Well, sure they do, but there's one type of gear that we often forget about. And that's simply good audio. I know, it sucks spending a load of money on a stupid microphone, but listen to this.

Audio accounts for about 70% of how we experience a video, while visual quality makes up only 30%.

I know it sucks to hear that. We all love to put all our efforts in creating the best visuals.

But think about, a video can have the most beautiful cinematics, but if the audio is bad, nobody will watch it. On the other hand, if you have a video with great audio, but the visuals aren't that great, chances are still good that people watch it.

Storytelling relies on audio. Music, dialogue, and sound design create emotion and engagement more than just visuals.

So next time you're upgrading gear, don't forget about your audio. A one-time investment in a good mic will pay off for years.

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Frame it Better

Key Takeaway: Actionable Questions that make your story better.

There are lots of ways how you can structure your story. Three-Act Structure, Beat Sheets, The Hero’s Journey, and more...

I know it can get pretty complicated. Especially when you want to squeeze this into a 15min YouTube video.

The great news is, you don't have to. Sometimes simple is better. So here are a few actionable questions that you can answer before writing your next video script. They help you to identify your storyline, make your story interesting, and keep viewers engaged.

What is the core idea or lesson I want to communicate?

Who is the main character (could be you, someone else, or even the viewer)?

What is their starting situation (which problem do they face)?

How does the character change, grow, or struggle throughout the story?

How do you deliver the takeaway in a memorable way?

Try to answer these questions before writing your next story. You'll be surprised how much they improve your storyline.

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Final Frame

Key Takeaway: Anyone excited for Alice in Borderland Season 3?

After watching the first two seasons of Alice in Borderland, I was wondering why it didn't get the same fame as Squid Game. I'm not saying Squid Game is bad, it's actually really good. But honestly, if I had to rate it, Alice in Borderland would be number one.

I didn't expect anything when I suddenly decided one night to watch the first episode. But I got absolutely hooked with the insane storyline.

Will Season 3 hold up to it? I'm honestly doubting it, but we will see. I do think though that it will get a bit of the Squid Game hype.

Either way, I highly recommend you watch the first two seasons, they are a masterpiece.

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