Weekly Frame: The Art of Visual Storytelling


Hey Reader,

This week, I dive into the power of color theory in filmmaking, share a simple 3-point lighting setup anyone can master, and recommend a book that transformed my approach to storytelling.

This Week's Frame

Key Takeaway: Color Theory for Filmmakers: Using color palettes to enhance narrative.

Color is one of the most powerful and yet underutilized storytelling tools that we have. It doesn't just look look good, but intentional color choices can communicate emotions, foreshadow events, and establish character arcs without a single word of dialogue.

So consider this for your next project:

  • Color Association: Assign specific colors to characters or story elements. Think of how Spielberg used the red coat in "Schindler's List" to track a single character through chaos. It's a great way to make characters more memorable.
  • Complementary Contrast: Placing opposite colors together (blue/orange, red/green) creates visual tension that mirrors narrative conflict. If you look at action movie posters, you'll almost always find blue and orange.
  • Color Evolution: Shift your palette as your story moves forward. Begin with desaturated colors that gradually become vibrant as your character develops. You can also associate warm or cold colors to certain environments. A example that comes to my mind is Game of Thrones, North vs South, a clear contrast between the regions.

It's always good to remember that color grading isn't just about making footage look "cinematic". It's more about the emotional journey you want your audience to experience.


Frame it Better

Key Takeaway: The 3-Point Lighting Setup Anyone Can Master

Even though everyone tells us to buy fancy lights these days, great lighting doesn't actually require expensive gear. Just understanding a fundamental technique that's been used in filmmaking for decades: the 3-point lighting setup.

Here's how to implement it with whatever lights you have:

  1. Key Light: Position your strongest light at a 45-degree angle to your subject. This is your primary light source that defines the main shadows and highlights.
  2. Fill Light: Place a softer, less intense light on the opposite side of your key light to "fill in" harsh shadows. This can be as simple as a reflector or a lower-powered light.
  3. Back Light (or Rim Light): Position a third light behind your subject, slightly above head level, to create separation from the background. This creates depth and dimension.

And if you don't have three lights? You can use window light as your key, a white foam board as your fill, and a small LED light for your backlight. The principle matters more than the equipment.

Remember to adjust the intensity ratio between these lights based on the mood you're creating—higher contrast for drama, more even lighting for interviews or comedy.


Final Frame

Key Takeaway: A Book Recommendation That Changed My Approach to Stories

If you're looking to strengthen the narrative backbone of your films, I can highly recommend "Save the Cat!" by Blake Snyder. Primarily written for screenwriters, this book is also super valuable for anyone creating their own stories. I think it really transformed my understanding of story structure and audience engagement.

Even if you're creating just a YouTube video, understanding these classic storytelling principles gives you a foundation to work from.

Thank you for reading The Weekly Frame. See you in the next one!

Markus Galli

P.S. Not feeling this plot? No worries. You can unsubscribe anytime, no hard feelings at all :)

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The Weekly Frame

Every Sunday I share one insight into filmmaking, show an actionable tip to improve your videos, and a personal reflection—all in a concise, easy-to-apply format.

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